Anders Axel Wallace, phdUX researcher & Designer

The brief
ux brief design manifesto user target, timeline, my role, and project goals
research cover page heuristic analysis of TripAdvisor identifying user jobs to be done doing market research and trends analysis doing a competitive analysis of other travel apps and websites user interviews cover page empathy interviews using the situation-emotion-enemy formula affinity mapping cover page affinity mapping results
the Insights
creating user personas creating user empathy maps creating user journeys creating user scenarios identifying user stories to guide the ux design
identifying product value proposition for our mvp, including must-haves and delighters building prototypes cover page
creating information architecture and site map building task flows cover page building task flows sketching paper prototypes to test with users testing paper prototypes with users capturing usability testing results mid fidelity wireframes cover page building medium fidelity wireframes creating clickable prototypes building a style guide for the app creating high fidelity mockups rove mockup #2 rove mockup #3 rove mockup #4 rove mockup #5