Anders Axel Wallace, phdUX researcher & Designer




hero image of persona slide

The brief
context and setting for the rocket mortgage personas rocket mortgage personas problem statement

target, goals, my role, and timeline for the rocket mortgage personas ux project
planning
qualitative ux research cover slide



using topic modeling and text analysis to understand ask app user behavior



ranking the most popular phrases across the corpus of ask app chat logs



affinity mapping the results of qualitative and quantitative user research to uncover insights





discovery
quantitative data analysis cover slide



text analytics to understand user sentiment across brooklyn ask app chat corpus



data visualization of most popular locations in brooklyn museum where users use ask app





using text mining to understand which art and artists users are chatting about most



the Insights


whiteboarding to cluster insights and develop insight statements

grouping the most typical questions users have



activation


developing user personas based on principles of archetypal branding





ideation cover slide



creating distinct user journeys for each of our user personas capturing our top insights as anchor points to lead our ux design stage



designing the ux cover page





building task flows for the app redesign



strategy
sketching the interface







creating lo-fi wireframes







putting skin and v1 UI components on the wireframes






high fidelity UI design cover page



creating a mood board for design inspiration




selecting typography





the Design
building a design system



ask app iphone mockup 1



creating a mood board for design inspiration


selecting typography


building a design system





impact
ask app iphone mockup 1