Anders Axel Wallace, phdUX researcher & Designer

title page for browzwear ux redesign portfolio project
The brief
setting the context for browzwear project browzwear problem statement and starting point for ux design process browzwear project and how i got involved browzwear ux design target, goals, role, and timeline
browzwear ux design project planning and sprint kickoff contextual inquiry cover slide browzwear, taking a tutorial class to orient ourselves to the product observing designers using the browzwear platform user interviews cover page empathy interviews to understand designers' workflow doing focus groups with designers who don't use browzwear to understand their pain points and barriers to entry market research, trends analysis cover page using social media listening tools to understand brand perception doing market research on leading competitors competitive and comparative analysis cover page doing a competitive heuristic analysis of web presence and information architecture doing a comparative analysis of key feature #1 - user onboarding usability testing cover page doing a heuristic analysis doing a task flow analysis with users storyboarding task flows
the Insights
using affinity mapping to cluster insights and generate insight by establishing correlations creating journey maps of how Browzwear users interact with the tool key insight #1 cover page solution #1 - contextual learning system solution #2 - just in time learning system solution #3 - capturing the critical mass of users solution #4 - creating an empowering user onboarding experience solution #5 - transitioning the browzwear brand from rebel to ruler brand archetype identifying the semantic values and cultural associations that browzwear brand must own redesigning brand messaging around archetypes final insights page final insights page #2 presenting our ux recommendations to the browzwear design team creating an appendix with data and complete ux design recommendations