Anders Axel Wallace, phdUX researcher & Designer


a mockup of the Brooklyn Ask App

The brief
context and setting for the brooklyn ask app redesign brooklyn ask app problem statement

target, goals, my role, and timeline for the brooklyn ask app ux project
Research
qualitative ux research cover slide



using topic modeling and text analysis to understand ask app user behavior





ranking the most popular phrases across the corpus of ask app chat logs





affinity mapping the results of qualitative and quantitative user research to uncover insights







quantitative data analysis cover slide



text analytics to understand user sentiment across brooklyn ask app chat corpus



data visualization of most popular locations in brooklyn museum where users use ask app



using text mining to understand which art and artists users are chatting about most



the Insights
whiteboarding to cluster insights and develop insight statements



grouping the most typical questions users have



developing user personas based on principles of archetypal branding





ideation cover slide





creating distinct user journeys for each of our user personas capturing our top insights as anchor points to lead our ux design stage
the Design
designing the ux cover page





building task flows for the app redesign







sketching the interface







creating lo-fi wireframes







putting skin and v1 UI components on the wireframes







high fidelity UI design cover page



creating a mood board for design inspiration



selecting typography





building a design system



ask app iphone mockup 1



ask app iphone mockup 2



ask app iphone mockup 3



ask app iphone mockup 4