Anders Axel Wallace, phdUX researcher & Designer
user experience researcher at work


I'm a user experience researcher, designer, and strategist.

I help for-profit and non-profit organizations understand their users and transform their products or services into compelling and engaging experiences that mix digital and traditional media.

My services span the entire path from ideation to final product. My approach to human-centered research and design is informed by my skills as a cultural anthropologist. This means I'm trained to understand human systems, as well as their underlying behavioral patterns and motivations, in ways that translate into durable and adaptable strategies that scale. It also means that my passion for generating solutions is grounded in qualitative and quantitative data that enrich the core organization and team behind any single product life cycle.

I'm skilled at building relationships with stakeholders from a broad range of cultural backgrounds. I speak five languages. And am consistently recognized for my adaptability, creative problem-solving, and self-starting nature. I thrive in fast-paced collaborations with cross-functional teams.

Read on to see a breakdown of my work process, explore my projects, or to get in touch with me.

My services

User Research
I identify and define user segments. I use research techniques including ethnography, surveys, focus groups, workshops, text mining, social network analysis, and data science to draw deep, actionable insights on user needs, values and behaviors.

Strategy conceptualization
I collaborate with my client to build a custom-designed strategy for user-centered products, services, and experiences. The tools I apply include storyboards, user flows, wireframes, mockups, prototypes, and social and behavioral maps.

Design execution
I design apps, interfaces, logos, graphic assets and branding materials. I also create compelling briefs, white papers, teaching and training activities, presentation decks and thought leadership that bring a story to life.

User Testing
I test for effective performance using web analytics and traditional user testing methods, including usability tests, surveys, focus groups, heuristic evaluations, rapid prototyping, and observation in the wild with real users.

Product Launch
I assist the client in solving rollout logistics. This includes front-end web development, building stakeholder partnerships, selecting media channels, growing audience engagement, and building design collateral.

Iterative research
I analyze metrics of user engagement, impact & ROI. I suggest improvements on an ongoing basis, as well as lateral transformations in product strategy that open up untapped market potential.